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AI Prompt Templates for Business

Ready-to-use prompt templates for common business tasks. Copy, customise, and paste into ChatGPT, Claude, or any AI tool. Organised by category.

The difference between mediocre and excellent AI output is almost always the prompt. These templates have been refined through hundreds of hours of real business use. Each one includes the key elements that produce consistently good results: context, role, format, and constraints.

Replace the [bracketed text] with your own details. Feel free to modify and combine templates to suit your needs. The best prompts are specific to your situation, so treat these as starting points rather than rigid formulas.

Email Writing

Professional follow-up email

Write a professional follow-up email to [name] at [company]. Context: We met at [event] on [date] and discussed [topic]. I want to propose a meeting to explore [specific opportunity]. Tone: warm but professional. Length: under 150 words. Include a clear call to action with 2-3 suggested meeting times.

Tip: This reliably produces concise, natural follow-up emails that get responses. Adjust the tone descriptor for different relationships.

Difficult conversation email

Draft an email to [recipient] regarding [sensitive topic]. The key points I need to communicate are: [list points]. The relationship is [describe relationship]. I want to be direct but empathetic. Avoid blame language. Suggest a constructive path forward. Maximum 200 words.

Tip: Great for price increases, deadline extensions, or delivering bad news. The 'avoid blame language' instruction makes a noticeable difference.

Cold outreach email

Write a cold outreach email to [job title] at [type of company]. Our product/service: [brief description]. The specific pain point we solve: [pain point]. Include one relevant statistic or proof point. No more than 100 words. Subject line options: provide 3. Avoid generic phrases like 'I hope this email finds you well.'

Tip: Short, specific, and free of cliches. The instruction to avoid generic phrases prevents the typical AI email bloat.

Report Generation

Executive summary from raw data

Create an executive summary from the following data/notes: [paste data]. Format: 1) Key findings (3-5 bullet points), 2) Implications for our business, 3) Recommended actions with owners and deadlines. Keep the total length under 400 words. Write for a non-technical C-suite audience.

Tip: Turns messy meeting notes or data dumps into crisp executive summaries. The format constraint keeps it focused.

Weekly team update

Write a weekly team update email based on these accomplishments and blockers: [paste notes]. Structure: Completed this week, In progress, Blocked/needs attention, Next week priorities. Use bullet points. Keep it scannable. Highlight any items that need management input with [ACTION NEEDED] tags.

Tip: Saves 20-30 minutes every week on status report writing. The ACTION NEEDED tags make it immediately useful.

Quarterly business review

Create a quarterly business review document from this data: [paste quarterly metrics]. Sections needed: Performance summary, Key metrics vs targets (format as a table), Notable wins, Areas of concern, Strategic priorities for next quarter. Include percentage changes from the previous quarter. Tone: objective and data-driven.

Tip: Produces a structured QBR that you can refine and present. Works best when you provide specific numbers.

Data Analysis

Spreadsheet analysis

Analyse this dataset: [paste or describe data]. I want to understand: 1) The top trends and patterns, 2) Any outliers or anomalies, 3) Correlations between [variable A] and [variable B], 4) Three actionable recommendations based on the data. Present findings with specific numbers, not vague observations.

Tip: Works particularly well with ChatGPT's Advanced Data Analysis or when pasting CSV data directly. The 'specific numbers' instruction prevents wishy-washy outputs.

Customer feedback analysis

Analyse these customer feedback responses: [paste feedback]. Categorise into: Positive themes, Negative themes, Feature requests, and Bugs/issues. For each theme, note the frequency (how many responses mention it) and provide a representative quote. Prioritise by frequency. Summarise the top 3 actions we should take.

Tip: Turns hundreds of feedback responses into an actionable summary in seconds. Essential for NPS analysis.

Customer Service

Customer complaint response

Draft a response to this customer complaint: [paste complaint]. Our policy on this issue: [describe policy]. Acknowledge their frustration genuinely. Explain what happened without making excuses. Offer [specific resolution]. Include next steps and a timeline. Tone: empathetic, professional, solution-focused. Under 200 words.

Tip: Produces empathetic responses that address the issue directly. Much better than generic templates.

FAQ answer

Write an answer for our FAQ page for this question: [question]. Our answer should cover: [key points]. Target audience: [describe customer]. Keep it under 100 words. Use simple language (assume no technical knowledge). End with a clear next step or link to more information.

Tip: Clean, concise FAQ answers. The word limit and simple language instruction prevent over-explanation.

Marketing Copy

Product or service description

Write a product description for [product/service]. Target customer: [describe]. Key benefits (not features): [list 3-5 benefits]. Differentiator vs competitors: [what makes us different]. Include a clear call to action. Length: 150-200 words. Tone: [confident/friendly/professional]. Avoid superlatives and hype words.

Tip: The 'benefits not features' and 'avoid superlatives' instructions produce much more persuasive copy than a generic request.

Social media post set

Create 5 social media posts for [platform] about [topic/product]. Each post should take a different angle: 1) Problem awareness, 2) Solution introduction, 3) Social proof/testimonial, 4) Behind-the-scenes/process, 5) Direct call to action. Include suggested hashtags for each. Keep each post under [character limit]. Brand voice: [describe].

Tip: Gets you a full week of varied content from one prompt. The different angles prevent repetitive posts.

Blog post outline

Create a detailed outline for a blog post titled '[title]'. Target keyword: [keyword]. Target audience: [describe]. Include: H2 headings, key points under each heading, suggested data/statistics to include, an engaging introduction hook, and a conclusion with a call to action. The post should be approximately [word count] words.

Tip: A solid outline saves more time than asking AI to write the full post. You get better results writing from a good outline.

Meeting Summaries

Meeting notes to action items

Convert these meeting notes into a structured summary: [paste notes]. Format: 1) Meeting purpose (one sentence), 2) Key decisions made (bullet points), 3) Action items (table format: action, owner, deadline), 4) Open questions to resolve, 5) Next meeting date and agenda items. Keep the total summary under 300 words.

Tip: Turns rambling meeting notes into clear, accountable action items. The table format for actions is particularly useful.

Transcript summary

Summarise this meeting transcript: [paste transcript]. I need: 1) A 3-sentence executive summary, 2) Key topics discussed with main points, 3) Disagreements or unresolved issues, 4) Agreed next steps with owners. Highlight any deadlines mentioned. Ignore small talk and tangents.

Tip: Works brilliantly with Zoom or Teams transcript exports. The 'ignore small talk' instruction keeps it focused on substance.

Competitor Research

Competitor analysis framework

Analyse [competitor name/URL] as a competitor to our business: [your business description]. Cover: 1) Their core offering and positioning, 2) Pricing model, 3) Strengths (what they do better), 4) Weaknesses (where we can differentiate), 5) Their target customer, 6) Marketing channels they use. Be objective and specific. Note: verify all claims independently.

Tip: A good starting framework for competitive research. Always verify the details independently, as AI may hallucinate specific pricing or features.

Market opportunity identification

Based on our business [describe business], identify potential market opportunities we may be missing. Consider: underserved customer segments, emerging trends in our industry, adjacent markets, partnership opportunities, and pricing/packaging innovations. For each opportunity, estimate the effort (low/medium/high) and potential impact (low/medium/high).

Tip: Useful for strategic brainstorming sessions. The effort/impact matrix makes the output immediately actionable.

Tips for Better Prompts

Be specific about what you want

Instead of 'write something about AI,' say 'write a 200-word LinkedIn post about how small UK businesses can start using AI for customer service.'

Set the context and role

Tell the AI who it is writing as and who the audience is. 'You are a senior marketing manager writing for C-suite executives' produces very different output from a generic request.

Define the format

Specify whether you want bullet points, paragraphs, tables, or a specific structure. 'Present this as a table with columns: Task, Time, Cost' gives you exactly what you need.

Add constraints

Word limits, tone requirements, and things to avoid all improve output quality. 'Under 200 words, professional tone, avoid jargon' prevents waffle.

Iterate and refine

The first response is rarely perfect. Follow up with 'make it more concise,' 'add specific examples,' or 'adjust the tone to be more casual.' Treat it as a conversation.

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